Harley-Davidson conclui venda da MV Agusta
Depois de quase dois anos após a compra da MV Agusta por US$ 109 milhões, a Harley-Davidson declarou, nesta sexta-feira (6), que Claudio Castiglioni é o novo dono da marca. Para quem nunca ouviu falar deste nome, Castiglioni é desde 2008 — quando a Harley-Davidson assumiu a direção da MV — chairman (presidente do conselho administrativo) da marca italiana. Hoje, com a empresa em suas mãos, Castiglioni pretende realizar um trabalho que marca de Milwaukee não conseguiu fazer. Trabalhar melhor a divulgação da marca, as vendas e o pós-vendas.
Segundo Keith Wandell, presidente do CEO da Harley-Davidson, Claudio Castiglioni é a pessoa certa para trabalhar com a MV Agusta, pela experiência e conhecimento dos produtos. Wandell também afirmou que: “A decisão de vender a MV Agusta reflete a estratégia de concentrar os nossos esforços e nossos investimentos na marca Harley-Davidson, porque acreditamos que este é o melhor caminho para um crescimento a longo prazo.”
As informações divulgadas à imprensa não deixaram claro o valor pago por Castiglinoni para adquirir a MV Agusta.
Lucas Paschoalin
Rafael Miotto
Imagens MV Agusta
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